Nokia: Shaping The Organizational Culture


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Case Details:
Case Code : HROA006
Case Length : 10 pages
Period : 1968 - 2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Intel Corporation
Industry : Semi conductors
Countries : Global

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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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"Success for us means motivating, engaging and maintaining employee satisfaction and well-being."

- Hallstein Moerk, Senior Vice President Human Resources1

Introduction

Nokia, the Finnish multinational, was renowned for its organizational culture. The company was the world's largest maker of cell phones ahead of rivals such as Motorola, Siemens, and Samsung among others. A flat, networked organization along with speed and flexibility in decision-making characterized Nokia's culture. Nokia believed in providing equal opportunities to people. The company had attempted to shape a culture of respect, openness and trust.

Background Note

Nokia was founded in 1865 when engineer Fredrik Idestam established a mill to manufacture pulp and paper on the Nokia River in Finland. Although Nokia flourished within Finland, the company was not well known to the rest of the world...

Excerpts >>

1] About Nokia, Corporate Brochure, 2003, www.nokia.com

 

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